Pelle Frau® – A Legacy of Italian Leather Craftsmanship and the Soul of Poltrona Frau

Since its founding in 1912, Poltrona Frau has made leather the defining material in its journey of creating exceptional furniture masterpieces. For the brand, leather is far more than an outer finish. It is a living material, capable of evoking emotion through both sight and touch.

After more than a century of pursuing and continuously refining the art of leather craftsmanship, Poltrona Frau has developed its proprietary concept, Leathership®, a fusion of “Leather” and “Leadership.”
More than simply a term, Leathership® is a statement of the brand’s pioneering role in researching, developing, and setting new standards for the luxury leather industry worldwide.

Pelle Frau® – The Heart of Every Creation

Every Pelle Frau® leather hide embodies generations of accumulated knowledge, experience, and uncompromising standards. Behind each one is a dedicated Research & Development (R&D) Center, where every technical specification, sensory characteristic, and material quality is rigorously tested and evaluated before entering production.

The world of Pelle Frau® unfolds across a diverse range of collections, each distinguished by its own nuances, textures, and treatment techniques. Every leather possesses a distinct character, yet all share the same purpose: to celebrate the natural beauty of the material while meeting the most exacting standards of durability, aesthetics, and tactile experience.

Today, Pelle Frau® represents not only the pinnacle of Italian leather craftsmanship, but also a key pillar of Poltrona Frau’s sustainability strategy, where technological innovation goes hand in hand with environmental responsibility.

When Color Becomes a Design Language

The year 1986 marked a significant milestone in the brand’s history with the introduction of Color System Frau®, a pioneering color research system developed specifically for leather. This achievement opened up an entirely new approach to the use of color in luxury interior design.

Building on this foundation, Poltrona Frau went on to develop ColorSphere®, a comprehensive color ecosystem that gives architects and designers the freedom to explore, combine, and personalize palettes for each individual project.
The system is applied across Poltrona Frau’s key areas of expertise, from residential interiors and bespoke design projects to sophisticated interiors for luxury automobiles, yachts, and private jets.

Impact Less: A New Definition of Responsible Luxury

True luxury is defined not only by the quality of a product, but also by the way a brand treats the environment. After more than three decades of research and experimentation, Poltrona Frau successfully developed Impact Less, a chrome-free leather tanning technology designed to reduce environmental impact while preserving the exceptional quality and character of its leather.

This process reduces chemical use by approximately 15%, cuts water consumption by 10%, and lowers CO₂ emissions by 10% throughout production. These figures reflect the brand’s long-term commitment to building a more sustainable production model, where traditional craftsmanship is thoughtfully combined with an innovative mindset for the future.

The Mark of the Artisan’s Hand

Despite its continuous adoption of advanced technologies, Poltrona Frau has always placed people at the heart of its craftsmanship. Approximately 95% of the production process is carried out by highly skilled artisans who inherit and preserve a tradition of excellence passed down through generations.

It is their experience, sensitivity, and near-perfect precision that give rise to flawless stitching, supple folds, and the unmistakable beauty that makes every Poltrona Frau creation truly one of a kind.

Alongside its commitment to craftsmanship, Poltrona Frau maintains a rigorous quality-control system. At the brand’s independent laboratory, every product undergoes a series of tests for durability, abrasion resistance, light-induced aging, and structural stability. These stringent evaluations ensure the long-term performance of the leather while delivering an exceptional experience for the user.

The Beauty of Leather, Enriched by Time

For Poltrona Frau, the value of leather lies not in immutable perfection, but in the way the material evolves and gains depth over time. As the years pass, Pelle Frau® leather becomes softer while developing subtle marks and nuances across its surface, creating a distinctive beauty that is uniquely intertwined with the owner’s story and experiences.

To preserve this beauty, Poltrona Frau has developed Elisir di Lunga Vita, a dedicated leather care collection. Specially formulated for Pelle Frau® leather, the collection gently cleanses, maintains essential moisture, and protects the leather surface from everyday wear, helping to extend its lifespan while preserving the material’s inherent elegance.

More than a century on, Poltrona Frau remains a leading benchmark for the art of Italian leather craftsmanship. Every design bearing the signature of Pelle Frau® is more than a piece of luxury furniture; it is a distillation of artisanal heritage, technological innovation, and a philosophy of living that places enduring value at its heart.

Owning a Poltrona Frau design is therefore far more than choosing a piece of furniture. It is an investment in enduring value, where beauty, emotion, and heritage converge in every detail, becoming part of the owner’s story and accompanying generations to come.

In Vietnam, EUDS is the official and exclusive distributor of Poltrona Frau. Discover more of the brand’s signature designs at the EUDS showroom:
▪️Showroom Hà Nội: Tầng 1, Tòa MHDI, 60 Hoàng Quốc Việt, Cầu Giấy, Hà Nội
▪️Showroom Tp. Hồ Chí Minh: Tầng 1, Tòa B2 Sarimi, 72 Nguyễn Cơ Thạch, phường An Khánh, Tp Hồ Chí Minh
▪️Phone Number: (+84) 948 69 1919 | (+84) 948 90 1818
▪️Website: euds.com.vn