Poltrona Frau Unveils the Striking New “The Five Seasons” Collection – An Emotional Journey Through the Seasons

The new “The Five Seasons” collection draws inspiration from the essence of the four seasons, spring, summer, autumn, and winter, alongside a fifth “season” that represents the interplay of the senses, natural elements, and universal principles of harmony.

Poltrona Frau proudly presents its new collection, inspired by the distinctive concept of the “five seasons”, a celebration of the interplay of color, form, and emotion across the four seasons of spring, summer, autumn, and winter. The fifth season serves as the element that brings them all together, encouraging self-expression and inviting each individual to create a space that is uniquely their own.

It may be the combination of the warmth and renewal of spring with the vibrant colors and dynamic energy of summer, or the harmony between the serene clarity of autumn and the contemplative tranquility of winter. Poltrona Frau offers each individual the freedom to express their own style, culture, and aesthetic sensibility, blending timeless elegance and modern comfort with refined craftsmanship and a fresh, contemporary spirit.

Nicola Coropulis, CEO of Poltrona Frau, shares: “With this collection, we wanted to celebrate the transformative power of the seasons and the creation of harmony within living spaces. At the heart of the collection is the concept of the Fifth Season, inspired by the Japanese philosophy of ‘go-ai’, which seeks to foster a deeper connection between nature, design, and personal expression. We remain committed to innovation, embracing new collaborations, products, and sustainable practices that shape the future, while continuing to honor the heritage of the brand.”

Limited Editions and Special Collaborations

To celebrate the 60th anniversary of Gio Ponti’s Dezza Armchair, Poltrona Frau has introduced a limited edition of just 60 pieces, upholstered in the new Pelle Frau® leather and featuring patterns inspired by a previously unpublished digital illustration by Gio Ponti. The chair also embodies the “Five Seasons” theme of the 2025 collection, while reflecting the designer’s fascination with numerology.

The collaboration with renowned design house Fornasetti reimagines the iconic 1919 armchair, originally designed by founder Renzo Frau, alongside a new edition of the Isidoro cabinet by Jean-Marie Massaud. Designed as an elegant drinks cabinet, the piece is upholstered in Pelle Frau® leather and adorned with Fornasetti’s distinctive “Ultime Notizie” motif.

In collaboration with Leica, Roberto Lazzeroni’s Fidelio Multimedia Cabinet is now available in a customized version designed specifically for the Leica Cine 1 smart laser TV. Measuring 280 cm in length, the cabinet features two pull-out drawers and a central drop-down shelf designed to accommodate the projector and 100-inch screen.

New Luxury Dressing Room Solutions

The DressCove Night system is Poltrona Frau’s first modular wardrobe and accessories solution, offering exceptional flexibility for both walk-in dressing rooms and traditional wardrobes. Combining luxurious Pelle Frau® leather with wood and other premium materials, the system creates a warm and sophisticated design that balances functionality with refined elegance.

Breakthrough Designs in New Sofas and Furniture Collections

Blisscape, the latest sofa design by Ludovica Serafini and Roberto Palomba, draws inspiration from Lou Reed’s song “Perfect Day.” Featuring generously proportioned cushions set on a refined leather-clad base, Blisscape creates an inviting sense of comfort, relaxation, and connection.

Connecting with the World Through Lighting and Decorative Objects

Poltrona Frau continues its journey in lifestyle design, elevating the exceptional quality of design, materials, and craftsmanship to new heights in everyday living. The Beautilities collection serves as a platform for exploring new design and technical solutions through collaborations with renowned artists, bringing a distinctive sense of creativity to the brand.

The lighting collection continues to evolve through a collaboration with digital artist Six N. Five (Ezequiel Pini), introducing two new lighting designs: Moonbeam and Foliage. Sebastian Herkner’s Nymph lamp, crafted from glass and leather, is now also available in a floor-standing version.

The 2025 Five Seasons Collection will be on display from April 1, 2025, at Poltrona Frau’s flagship store in Milan, before being introduced to stores worldwide. In Vietnam, customers can contact European Design Solutions, Poltrona Frau’s official exclusive distributor in the country.

Additional Information

About Poltrona Frau

Since its founding in 1912, Poltrona Frau has become an icon of the luxury furniture industry, evolving into a global brand with three specialized business units dedicated to creating distinctive design solutions for life’s most memorable moments. The company’s headquarters and core operations are based in Tolentino, in Italy’s Marche region.

Poltrona Frau’s Residential Living business unit focuses on artistic excellence and meticulous craftsmanship, using the finest materials, including Pelle Frau® leather, across its furniture, accessories, and decorative objects for residential, outdoor, and office spaces. A relentless pursuit of style has enabled Poltrona Frau to create timeless classics defined by a distinctive elegance that is both universal and deeply personal. Its iconic designs range from the Chester and Vanity Fair by founder Renzo Frau, to the Dezza by Gio Ponti and Titano by Pierluigi Cerri, the latter earning Poltrona Frau its first Compasso d’Oro industrial design award.
Today, the brand collaborates with internationally acclaimed designers including Faye Toogood, Jean-Marie Massaud, Ludovica Serafini + Roberto Palomba, Roberto Lazzeroni, GamFratesi, Sebastian Herkner.

Poltrona Frau’s Interiors in Motion business unit, established in 1985, develops bespoke interior solutions for the luxury automotive, aviation, rail, and yachting industries. With three production facilities in Tolentino and Montegranaro, both in the Marche region, and Coventry following the acquisition of KJ Ryan in the UK, Poltrona Frau leverages its global network to further enhance product quality.
Through continuous research into materials, technology, and advanced manufacturing processes, Poltrona Frau has developed a unique capability that combines refined artisanal craftsmanship with expertise in design development, product engineering, and supply chain management. The company operates as an integrated Tier 1 supplier for numerous clients and has collaborated with leading global brands including Bugatti, Etihad Airways, Ferrari, Ferretti Yachts, Jaguar Land Rover, Lamborghini, Lucid Motors, McLaren, Pagani, Pershing, Riva, Singapore Airlines, and Wally.

Poltrona Frau’s Custom Interiors business unit specializes in bespoke interior solutions for contract projects, including auditoriums, theaters, airports, public spaces, offices, retail showrooms, hotels, and marine environments. The company works closely with some of the most renowned names in international architecture and design.
With more than 5,000 bespoke projects completed worldwide, Poltrona Frau has been chosen by acclaimed architects and studios such as Renzo Piano, Foster + Partners, Frank O. Gehry, Jean Nouvel, Zaha Hadid Studio, and David Chipperfield to bring numerous iconic design projects to life.

About European Designs Solutions 

European Design Solutions Co., Ltd. (EUDS) was established in 2017 with a mission to bring the world’s leading furniture and interior brands to the Vietnamese market. EUDS specializes in providing premium interior consultation, design, and fit-out services for residential projects, luxury apartments, and commercial developments.
With a team of international experts and extensive experience in real estate, international trade, and luxury retail, EUDS is committed to delivering exceptional quality and refined sophistication in every project.

Today, the company is the exclusive distributor in Vietnam for a portfolio of leading European interior brands, including Poltrona Frau, Poggenpohl kitchens, Vispring beds and mattresses, Dedon outdoor furniture, Draenert dining tables and chairs, and Schmalenbach wardrobes.