Gallery of ICONS – The Art of Curating Europe’s Finest Luxury Interior Icons

Vietnam’s luxury interior market is undergoing a profound transformation. Today’s affluent consumers are no longer simply seeking expensive products. They are looking for stories, cultural depth, and enduring values that transcend time.

Against this backdrop, the arrival of the Gallery of ICONS showroom in Ho Chi Minh City marks a distinctive step forward for EUDS. Going beyond the conventional role of an imported luxury furniture distributor, EUDS positions itself as a “cultural curator,” bringing some of the world’s most treasured design heritage to the heart of Saigon.

The presence of these renowned brands at the Gallery of ICONS is not the result of a unilateral decision, but rather a shared commitment between EUDS and the brands themselves. According to Adam Fowler, Chairman of EUDS, every partnership begins with a thorough process of research and dialogue, aimed at identifying common ground in vision, values, and long-term direction. A collaboration is established only when both parties believe that these design legacies genuinely align with the lifestyle and needs of Vietnamese consumers. It is a meeting point between a partner with an in-depth understanding of the local market and international brands seeking to work with someone who can convey the full value of what they have carefully built and preserved across generations.

EUDS Leadership Team with Representatives from Poltrona Frau

The connection between EUDS and these brands goes beyond the products themselves. It is rooted in a shared commitment to a set of core values. First is heritage. Each brand has a long-standing history and has played a role in shaping the evolution of European design language across generations. Equally important is a deep respect for craftsmanship, where every piece is shaped by the skill, experience, and meticulous attention to detail of master artisans. While preserving tradition, these brands continue to embrace innovation in technology and design thinking to meet the demands of increasingly contemporary lifestyles. Ultimately, their shared commitment to sustainability reflects a common ambition to create products of lasting value, use resources responsibly, and contribute to a better quality of life.

The Unique Identity Behind the Luxury Interior Icons at the Gallery of ICONS

As visitors journey through the 11 distinct zones of the Gallery of ICONS, they discover the stories of brands that have helped shape the history of European design. Each name curated by EUDS possesses a distinctive identity, defined by a rich heritage, a clear philosophy, and a unique legacy refined and passed down through generations.

Poltrona Frau (1912) – The Benchmark of Italian Leather Furniture

For more than a century, Poltrona Frau has stood as an icon of Italian leather craftsmanship, where every piece is the result of masterful skill, carefully selected materials, and timeless design. Like EUDS, Poltrona Frau is committed to values that endure. Its creations are designed not only to meet the needs of today, but to become increasingly cherished over time, defined by their exceptional quality, distinctive identity, and the heritage they carry forward.

Poltrona Frau Collection at the Gallery of ICONS

Poggenpohl (1892): The Soul of Contemporary German Kitchen Design

Since 1892, Poggenpohl has witnessed and helped shape the evolution of the modern kitchen. What drew EUDS to the brand is not only its pioneering position in the world of luxury kitchens, but also Poggenpohl’s distinctive perspective on the role of the kitchen itself. No longer simply a space dedicated to cooking, the kitchen has become the heart of family life, where stories are shared and connections are nurtured every day.

+SEGMENTO Collection from Poggenpohl at Gallery of ICONS

Vispring (1901) – British Craftsmanship Heritage for Royal Sleep

For Vispring, a truly restful night begins with the details that might otherwise go unnoticed. From the meticulous hand-tufting of each pocket spring within its calico casing to the careful selection of natural materials, every stage of the process reflects a level of craftsmanship preserved for more than a century. It is this unwavering commitment to traditional craftsmanship that has established Vispring as one of the icons of British bedmaking.

Vispring’s Finest Mattress, the Diamond Majesty, at the Gallery of ICONS

DEDON – A Pioneer in Luxury Outdoor Furniture

DEDON has helped redefine outdoor living through its proprietary weaving techniques and a design language deeply inspired by nature. Each collection seeks to expand the boundaries of living spaces, transforming gardens, terraces, and poolside areas from mere extensions of architecture into places where people can unwind, reconnect, and immerse themselves in nature.

DEDON Artisans Demonstrating the Brand’s Signature Hand-Weaving Technique at the Opening of the Gallery of ICONS

Schmalenbach – The Spirit of German Engineering in Bespoke Storage Solutions

Schmalenbach offers a fresh perspective on the art of storage, where each cabinetry system is conceived as an integral part of the interior architecture. Combining the precision of German engineering with bespoke solutions tailored to each space, the brand creates highly refined designs that strike a balance between functionality and aesthetics. Meticulous attention to every detail ensures that each cabinetry system not only meets practical needs, but also contributes to defining the overall beauty and character of the living space.

Schmalenbach Elevates the Art of Jewelry Storage Through Complete Personalization

Draenert – Where the Beauty of Natural Stone Meets German Engineering

With its own stone park featuring more than 200 rare varieties of natural stone sourced from around the world, every Draenert design begins with the careful selection of its material. Each stone is then meticulously crafted by skilled artisans into a piece that reveals the unique character of the individual slab. What further distinguishes Draenert is its precision engineering, refined over decades. Through meticulously developed mechanical systems, even substantial stone tabletops can be effortlessly extended or rotated with a single, gentle movement.

Draenert Stone Table at the Gallery of ICONS

The Gallery of ICONS is more than a space for displaying products. It is where world-class design legacies come together with EUDS to continue the story of refined living. By curating brands with distinguished histories and shared philosophies, EUDS makes a strong commitment to bringing distinctive standards of living to discerning clients in Vietnam, defined by heritage, craftsmanship, and enduring value.

Contact EUDS to Discover More About Our Collections of Luxury European Furniture
▪️Showroom Hà Nội: Tầng 1, Tòa MHDI, 60 Hoàng Quốc Việt, Cầu Giấy, Hà Nội
▪️Showroom Tp. Hồ Chí Minh: Tầng 1, Tòa B2 Sarimi, 72 Nguyễn Cơ Thạch, phường An Khánh, Tp Hồ Chí Minh
▪️Phone Number: (+84) 948 69 1919 | (+84) 948 90 1818
▪️Website: euds.com.vn