Renzo Frau Founds the Company in Turin <\/em><\/p>\n\n\n\n<\/div>\n\n\n\n
In 1926, Renzo Frau passed away, leaving behind his design sketches and craftsmanship philosophy as the foundation for the brand\u2019s continued development. Building on this legacy, a number of iconic designs were created, including the Vanity Fair armchair in 1930. More than a century later, Poltrona Frau continues to preserve the values established in its early days, standing as one of the most distinguished names in Italy\u2019s luxury furniture industry. <\/p>\n\n\n\n
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The Evolution of Poltrona Frau and Its Deep Connection to Tolentino<\/strong><\/h2>\n\n\n\n<\/div>\n\n\n\n
Under the leadership of Savina Pisati, Poltrona Frau gradually established its position in Italy through a number of notable projects, including supplying furnishings for the Italian Parliament in 1932 and the ocean liner Rex in 1939. In the early 1960s, the brand moved its headquarters to Tolentino, a town in the Marche region long renowned for its tradition of leather tanning and artisanal leather craftsmanship. <\/p>\n\n\n\n
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Today, Tolentino remains Poltrona Frau\u2019s production hub. Here, artisanal craftsmanship has been passed down through generations of skilled artisans and combined with modern technology to create products that meet the brand\u2019s exacting quality standards. This enduring connection to the region has helped shape Poltrona Frau\u2019s identity for more than a century, and these are the values that EUDS seeks to introduce to Vietnamese customers through the brand\u2019s authentic products. <\/p>\n\n\n\n
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The Poltrona Frau Museum celebrates the brand\u2019s design heritage and its iconic furniture masterpieces.<\/em><\/p>\n\n\n\n<\/div>\n\n\n\n
Pelle Frau\u00ae – Where Quality Is Expressed in Every Detail<\/strong><\/p>\n\n\n\n<\/div>\n\n\n\n
One of the defining elements of Poltrona Frau is its exclusive Pelle Frau\u00ae leather tanning process. While conventional leather tanning typically involves around 12 to 15 stages, Pelle Frau\u00ae is refined through 21 carefully controlled steps to preserve the natural beauty, softness, and durability of full-grain leather. <\/p>\n\n\n\n
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The key difference lies in the through-dyeing technique, which allows the color to penetrate deep into the entire structure of the leather rather than simply coating the surface. As a result, even after years of use, minor scratches are less likely to reveal a differently colored layer beneath, as can happen with conventional leather products, helping the surface maintain a consistent appearance over time. <\/p>\n\n\n\n
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Poltrona Frau Reinforces Its Leadership Through In-House Leather Research and Rigorous Tanning Processes<\/em><\/p>\n\n\n\n<\/div>\n\n\n\n
Each year, the Tolentino factory uses approximately 340,000 square meters of premium leather to craft Poltrona Frau products. Before leaving the workshop, every piece is branded with the signature heat stamp, known as the marchio a fuoco. This hallmark has been associated with Poltrona Frau since 1912, serving as a mark of authenticity and reflecting the brand\u2019s commitment to quality and provenance. <\/p>\n\n\n\n
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21 Hours of Handcraftsmanship for an Iconic Design<\/strong><\/p>\n\n\n\n<\/div>\n\n\n\n
To recreate the original design of the Vanity Fair armchair, Poltrona Frau artisans dedicate approximately 21 hours of craftsmanship to each piece. Each armchair uses around 9 square meters of leather, 50 steel springs, and 5 kg of natural duck feathers. Most of the production process is carried out by hand, requiring meticulous attention to detail and years of accumulated expertise. <\/p>\n\n\n\n
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To this day, approximately 95% of Poltrona Frau\u2019s products are still finished by hand. To mark its centenary in 2012, the brand opened the Poltrona Frau Museum in Tolentino, designed by architect Michele De Lucchi. Under the theme L’intelligenza delle mani (The Intelligence of the Hands), the museum celebrates the role of the artisans who have preserved and carried forward Poltrona Frau\u2019s craftsmanship for more than a century. <\/p>\n\n\n\n
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The Choice of the World\u2019s Leading Architects<\/strong><\/p>\n\n\n\n<\/div>\n\n\n\n
Poltrona Frau has long been featured in some of the world\u2019s most significant architectural projects, chosen by leading architects for iconic spaces. Frank Gehry selected the brand\u2019s seating system for the auditorium of Walt Disney Concert Hall in Los Angeles. The choice by an architect renowned for his exacting standards in form and structure reflects the confidence placed in Poltrona Frau\u2019s quality and durability for projects that demand exceptional performance over the long term. <\/p>\n\n\n\n
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Walt Disney Concert Hall, One of Poltrona Frau\u2019s Iconic Projects<\/em><\/p>\n\n\n\n<\/div>\n\n\n\n
In addition, major projects such as the European Parliament in Strasbourg, the Fondation Louis Vuitton, and the Oslo Opera House by Sn\u00f8hetta have incorporated Poltrona Frau products into their interiors, where a careful balance of functionality, aesthetics, and long-term durability is essential.<\/p>\n\n\n\n
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After more than a century, every piece bearing the Poltrona Frau logo represents far more than a piece of furniture. It embodies exceptional craftsmanship, a legacy of artisanal tradition, and the enduring spirit of Italian design.<\/p>\n\n\n\n
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In Vietnam, EUDS is the exclusive distributor of Poltrona Frau, offering customers the opportunity to discover and experience authentic Italian leather sofa collections in a carefully curated environment that meets international standards. Customers can contact EUDS for expert consultation and to explore interior solutions tailored to their living spaces. <\/p>\n\n\n\n
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Contact EUDS to Discover More About Our Collections of Luxury European FurnitureMore than just Italian leather sofas, Poltrona Frau represents over 110 years of artisanal craftsmanship, where every design embodies a timeless approach to living.<\/p>\n","protected":false},"author":2,"featured_media":3625,"parent":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3789","media_about","type-media_about","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/euds.com.vn\/en\/wp-json\/wp\/v2\/media_about\/3789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euds.com.vn\/en\/wp-json\/wp\/v2\/media_about"}],"about":[{"href":"https:\/\/euds.com.vn\/en\/wp-json\/wp\/v2\/types\/media_about"}],"author":[{"embeddable":true,"href":"https:\/\/euds.com.vn\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euds.com.vn\/en\/wp-json\/wp\/v2\/comments?post=3789"}],"version-history":[{"count":1,"href":"https:\/\/euds.com.vn\/en\/wp-json\/wp\/v2\/media_about\/3789\/revisions"}],"predecessor-version":[{"id":3790,"href":"https:\/\/euds.com.vn\/en\/wp-json\/wp\/v2\/media_about\/3789\/revisions\/3790"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euds.com.vn\/en\/wp-json\/wp\/v2\/media\/3625"}],"wp:attachment":[{"href":"https:\/\/euds.com.vn\/en\/wp-json\/wp\/v2\/media?parent=3789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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